C O R P O R A T E
b r a n d i n g

Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its products; among many other examples are IBM, Pepsi, and Coca-Cola.

B R A N D
m a n a g e m e n t

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.

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Whether you are in the market for Corporate Branding or Brand Management, Hollywood Studios has created a vast network of resources which provides us with quality information and statistics for any industry.

One of the biggest mistakes made by companies today is the use of brand / logo which is not available. The second biggest mistake is creating a name that is hard to remember.

Creating a solid name for your brand requires the understanding of the intended market, competition, fulfilment and availability of your brand. We know your ideas are valueable, we also know that you need to protect your concept before someone else does.

Once we have completed the brand name and registered it with the USPTO we can walk you through a campaign that will establish your brand in any targeted market.